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Volkswagen Polo commercial - Protection

 
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Beautiful cinematography is pitched perfectly with a classical score to give an epic ambience to this commercial. In a number of scenarios, including a riot, horserace and boxing match, people in danger curl themselves into balls to protect themselves from dog, fire, hoof and glove. Polo relates this human survival instinct to the design of their small car. 'Have you ever noticed how protected you feel when you make yourself small'.Volkswagen: ProtectionAgency: BMP DDBCreative: Tony Cox; Jeremy Craigen; Howard SpiveyDirector: Jonathan GlazerProduction: Academy ProductionsProducer: Nick MorrisDirector of Photography: Stephen Keith-Roach Post Production: Smoke & MirrorsEditor: John McManusBrand: Volkswagen

Channel: Autos & Vehicles
Uploaded: December 31, 1969 at 6:59 pm
Autor: 28stieren

Duracion: 01:01
Rating: 4.9310346
Vistas: 31749
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x coches .com Video Comentarios

Death783 (December 31, 1969 at 6:59 pm)
@Mugash the man is being dragged down by the police.
hijyuchi (December 31, 1969 at 6:59 pm)
数ある自動車のCMの中で1番好きです。しかし、デモだの警察に追われるだの監督さん頭の中って...w
MrSamABC (December 31, 1969 at 6:59 pm)
I've been looking for this for years, love it and Faure's Requiem is gorgeous. Also on the playstation add 'Double Life' and on the end of 28 Days Later and probably lots of other stuff.
richarddeeemann (December 31, 1969 at 6:59 pm)
Err... Durufle Requiem will change your life then. Makes the Faure sound like it takes longer to perform than it did to write.
dimplestrabe (December 31, 1969 at 6:59 pm)
If you get a sec, listen to the rest of Fauré's Requiem. My spine will never be the same.That said, this advert/short film puts Honda, Sony Bravia etc. in the shade.
miss2tone (December 31, 1969 at 6:59 pm)
Ha! I just read what your wrote in the nores, the agency was BMP DDB. I used to work for them! Makes ya proud!
miss2tone (December 31, 1969 at 6:59 pm)
Whoever out this one here, thank you.This is one of my fave ads of ALL time.Its is stunning. I remember it moved me so much when I first saw it. Its just the music and the way it is shot and the pitch line at the end. Its utterly perfect. I always wanted to see it again.Thanks.
Mugash (December 31, 1969 at 6:59 pm)
Oh, I see it now. Thanks.
XNeo2001 (December 31, 1969 at 6:59 pm)
A sit-in demonstrant who is carried away by the police.
Mugash (December 31, 1969 at 6:59 pm)
There's a weird shot at 0:08. Can anyone explain who the head at the top right corner of the screen belongs to?

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